Results-driven and goal oriented professional with extensive experience in driving business performance,
and executing innovative site-based strategies. Recognized history of driving exceptional revenues by
optimizing customer and organizational requirements within agreed financial budgets. Proficient in
improving and strengthening brand identity by collaborating with different departments. Adept at
performing customer behaviour analytics, geographic attributes, sales performance and break-even point
for different sites. Instrumental in overseeing HR functions, drafting HR documentation packages and
training to promote, reward, and recognize employees. Notable success in designing and setting up
CPU/Dark kitchen, including layout plan, researching and setting-up supplier accounts, negotiating
contracts and devising operational manuals. Demonstrated excellence in achieving sales records,
improving customer satisfaction score, and implementing new stock management system.
Conceptualize and execute innovative strategies to grow business, enhance site-based performance, and
enhance overall work efficiencies by introducing new delivery platforms and revenue streams. Maintain
digital presence of business via different media platforms and by developing custom click & collect app.
Collaborate with management team and business partners as a business consultant to build positive
business relationships. Streamline client and company requirements with agreed financial budgets to drive
maximum revenues. Ensure return on investment, greater revenues, and fewer costs by managing profit
and loss accounts. Administer HR functions and drafted HR documentation package and training to
terminate, or fairly promote, reward, and recognize employees. Coordinate with social media
representatives to devise, boost, and strengthen brand identity. Understand customer value by conducting
comprehensive research on customer behaviour, geographic attributes, sales performance and break-
even point for different sites. Ensure better financial performance and create operational manual by
reviewing business model.
Boosted customer experience by contributing to review and develop digital products. Streamlined and
strengthened various operations including cost-efficiency improvements, savings on labour hours,
packaging costs and food wastage to drive tangible benefits such as an increase in revenue and sales.
Executed powerful approaches that resulted in reaching average GP 18% in 2018. Made better forecasting
by following up trends and customer behaviour to understand customer preferences. Spearheaded brand
management to give cost leverage, grow customer loyalty and establish meaningful brand awareness;
crafted digital marketing materials and implemented promotions. Sourced highly productive talent through
advertising and direct recruitment to bring new ideas, enhance the skill set of workforce, and build capacity
for new work. Coordinated with the head of human resource to participate in disciplinary procedures to
encourage and maintain standards of conduct and ensure consistent and fair treatment for all.